Influencer Marketing on Social Media is On Rise during Corona Pandemic

We all know that country is locked due to corona virus Pandemic. Even after declaring 14 days Complete Lockdown by our honourable Prime Minister Mr. Narendra Modi, when number of cases will not decreased, they declared an extended lockdown or further 19 days. All physical units of businesses are stopped which has impacted the economy or our country badly. During this tough time, businesses are taking help of social media marketing company India to connect with their audience.

Social media has come as a bigger platform to inform and educate people for Covid-19 and its spread. Various campaigns has been created around health and hygiene spreading COVID-19 awareness, importance of handwashing, sanitizing and keeping oneself healthy.

As businesses are struggling for keeping up their routine, brand are switching to the help of top social media marketing company India. Started with leveraged social media influencers across platforms such as Facebook, Twitter, Instagram, YouTube and TikTok for promotion as ad production and shoots are put on hold due to the coronavirus pandemic.

Actor Kartik Aaryan turned rapper and posted a new song on Twitter, telling people the do's and dont's during the pandemic. This is not the first time he initiated awareness. He came up with a new monologue addressing people the importance of social distancing and advising them to stay at home just like his popular monologues. The video had become quite a hit on the internet and was also shared by Prime Minister Narendra Modi.

In a recent Instagram post, Television actor Shruti Sheth who has over 380,000 followers, promoted PM Modi’s ‘janata curfew’ and stay-at-home message in a video post. The actor is seen cleaning her home using Dyson India vacuum cleaner, while promoting self-quarantine and subtly plugging the brand by talking about keeping the surroundings clean. Definitely, it is a great influence of a cleaning equipment offered by Dyson as well and this is what expected by a good influencer marketing.

This is not just the example roaming on internet for influence marketing. Many campaigns are being created around health and hygiene spreading COVID-19 awareness, importance of handwashing, sanitising and keeping oneself healthy long with leveraging the influential activity. According to a source, corona pandemic has brought a growth of estimated around 25 percent growth in influencer marketing activities. Influencers are also involved in posting challenges, games, and tutorials to connect with consumers.

“Influencers help to give a campaign momentum. These are the people who consumers tend to listen to and follow. If they give a message out in the right way, it definitely gives a brand enough momentum," said Pankaj Duhan, chief marketing officer of RB Health South Asia.

So if you are a business and looking for the ways to promote your brand, go and get into influencer marketing through social media.

Contact us at Lunatic Devs, one of the best result-oriented soial media marketing company India to select the right social media channels and unique ideas.