Go Beyond Regular SEO: Optimize for Voice Search

 


Voice Search is the new talk of the town. With the introduction of voice search feature over google, many ecommerce web owners has adopted it for their website as it provides ease to search the products irrespective of spelling, category, and so many other stuff. Especially with COVID-19, more people are turning to voice search. Even all upgraded and best SEO company in India emphasize the use of voice search features in their website. Let’s dig deeper on this topic.

What stats says for Voice Search Features?

According to Gartner, 32% of consumers are interested in hands-free technology that would limit touching or contamination. Voice search is one of the fastest-growing types of search.

·        55% of users do voice search to ask questions on a smartphone, according to Proficient.

·        39.4% of U.S. internet users operate a voice assistant at least once a month, according to eMarketer.

·        Beyond mobile phones, connected devices, and smart speakers, over 49% on Google Home and Amazon Echo users find them a necessity.

Evolution of Voice Search Technology:

Search function is getting smarter day by day, more filtered, more accurate and more as per required by the users. As programs like Google Now, Siri, and Cortana become more popular, and their programming becomes more refined, it’s increasingly essential that search engines learn to interpret natural phrases.

AI is helping voice search become capable of interpreting and responding to:

Spelling Corrections:

If you ask Google to show a picture of Whales and you get snaps of a WALES (COUNTRY), you will get a chance to correct or choose the correct spelling. Clarify the correct one like W.H.A.L.E. and the required picture will pop up in your screen.

What’s Been Previously Searched:

If you ask a question to Google and then further interrogate with simple question word- sentences with who, how, and more; it will assume your previous search and show response based on that. For example: you searched for “Where is Red Fort?” and then further asks “Who Built it?”, “How it was Built?” “Show its Picture”. For these queries Google will respond based on the initial search.

Context based on Location:

If you ask google “How Far is the Petrol Pump”, it will take your current location and answers based on your location and distance of nearest petrol pump.

App Based Context:

If you’re chatting about a specific restaurant in an app, you can ask Google to “Show me the menu.”

Google will understand which restaurant’s menu you want to see based on context and bring up the menu for that restaurant.

Here you see how much helpful voice search is and how it brings the comfort to the users. So are you ready to make it a part of your SEO strategy.

If you are looking the best SEO Company in India, please contact us at Lunatic Devs.

Location: Delhi, India

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